The man, the myth, the legend--Giorgio Armani has spent the last five years working on his first hotel project. On March 18th, his new hotel will be launched, with its contemporary and elegant doors open to the public for the first time. Developed in collaboration with Emaar Properties, it is set in the base of Burj Khalifa in Downtown Dubai.

The famous Italian designer is excited to rollout the project, but wonders if what he felt modish and chic five years ago might now look too old. But anyone that’s ever slipped on a pair of Armani shoes or looked through a set of Armani sunglasses surely knows that his previous designs has been nothing but a complete success. It’s hard to think anything else other than the idea that his latest masterpiece will fall right in line with his past achievements of greatness and his footprints of high fashion.